Hi, I’m Pri

I am a User Experience Designer living in San Diego, CA who is on a mission to create meaningful digital experiences that truly resonate with users. With a curious mind and an empathetic heart, I dive into the world of design to transform complex problems into intuitive solutions.

I love talking to users and discovering their perspectives, figuring out how to best implement feedback into designs, prototyping to showcase design decisions, and maintaining constant communication between all team members throughout the full cycle.

In my spare time, I love to hang out at the beach, play beach volleyball and pickleball and dance. I love game nights, trying new restaurants, doing anything arts and crafts and being outside in the sun. I also enjoy watching a good movie with my husband and 2 dogs :)

My Approach

Simplicity with a lasting impact

I start with the problem, not the screen. Before designing, I focus on understanding user needs, business goals, and where friction actually exists.

I use research and data to guide decisions, then explore solutions quickly and collaboratively. I work closely with product and engineering from the beginning to ensure what we build is thoughtful, feasible, and scalable. My goal is to create experiences that feel intuitive for users and purposeful for the business.

Testimonials

  • I had the opportunity to work with Pri on a major redesign of Best Buy's sales event experiences. Her creativity and imagination were a breath of fresh air on the project. She is someone who's always digging deeper into what the industry is doing, asking tough questions, and trying to push what's possible. Pri balances out her strong design vision with a desire to gather qualitative and quantitative data to support her direction and unlock value for the business. This leads to user experiences that feel fresh and exciting, while remaining grounded in business realities. I highly endorse Pri's UX design skills and would gladly work with her again.

    — Alex H. | Sr. UX Manager | Best Buy

  • Pri is the best! She is truly one of those rare unicorn designers who possesses maximum skill at her craft, while also being incredibly down to earth, easy going, and open to any and all forms of feedback. I've been delighted to manage her over the past several years and watch her grow into the highly effective, product focused, customer obsessed, design ninja she is today. Any team would be incredibly blessed to have her join their ranks, knowing they've acquired a calm, steady presence, with lethal creative energy.

    — Edward E. | UX Manager | Best Buy

  • Pri has been an incredible UX partner and collaborator. For nearly two years, we worked closely together as the only designers on the Deals team at Best Buy, shaping major initiatives like Top Deals and Sales Event experiences. We were a well-balanced duo. Our partnership felt easy and productive thanks to Pri's calm demeanor, creativity, and natural collaboration style. Pri has a sharp design sense and a creative approach to problem-solving. She's thoughtful in her process and always finds smart, out-of-the-box solutions that improve the user experience. She also brought a much-needed structure to our workflow by creating and maintaining an organized Figma system that made developer handoff and cross-team collaboration seamless. What I appreciate most about Pri is her drive and steady positivity. She brings an easy-going energy to every project, takes feedback with openness and grace, and always pushes our designs to be their best. She's focused, humble, and a joy to work with. I'd jump at the chance to work with her again!

    — Joyce E. | Sr. UX Designer | Best Buy

  • I had the pleasure of working with Pri across both the Pricing and Deals teams at Best Buy, where she quickly became both a key mentor and peer. When I transitioned into her former role on the Pricing team, she set me up for success with her thorough documentation and deep knowledge of the space. Collaborating with her across our teams, I was continually impressed by her ability to bring fresh, creative ideas to the table while asking thoughtful questions that sparked meaningful conversations. She consistently balanced user-centered thinking with collaboration, making her contributions especially impactful. Beyond her design skills, Pri’s positivity and optimism always lightened the room. I’d gladly work with her again in a heartbeat!

    — Eliana S. | UX Designer | Best Buy

  • I had the pleasure of working with Prianka at Walmart. We worked closely building the financial well-being experience in Me@Walmart. Prianka's ability to dive deep into user needs and business requirements, come up with innovative ideas, ask feedback, and iterate quickly to deliver outstanding quality of designs played a key role in the success of the project. Prianka was incredibly easy to work with and I was always impressed with how quickly she built critical stakeholder relationships while growing as a designer. Any team would be lucky to have her!

    — Aakanksha M. | UX Designer | Walmart

  • I managed Prianka directly for about a year and a half at LinkedIn. What stands out to me most about me about Prianka is her growth mindset, ability to learn quickly, and passion for the creative space. While working together, I appreciated how she always had this infectious eagerness to learn and absorb. No job was too big or too complex, she went into projects excited to build skills to put in her toolkit. Prianka receives feedback as opportunities to grow - and always has the confidence to share her own feedback and point of view. I also love that Prianka seeks to understand the user and what drives human behavior. This is a great foundation to any role in UX and helps drive successful decisions. I'd love to work with Prianka again in the future.

    — Adrienne A. | Director Design Ops | LinkedIn