BEST BUY
Deal Alerts
A new end-to-end feature in the mobile app that allows users to track product prices until they are confidently ready to purchase
Discovery | Ideation | Business strategy | Wireframing | Prototyping | Iteration | Usability testing | Handoff
Project overview
Best Buy wanted to help users feel confident waiting for the right deal. To address this, our team explored ways to help users stay connected to the products they care about even after leaving the browsing experience.
We designed a feature that allows users to set personalized deal alerts, receive timely notifications about price drops, and easily manage their saved alerts within the app. This solution aimed to re-engage users through relevant and actionable updates, building trust, improving retention, and ultimately driving more conversions by meeting users at the right moment in their decision journey.
Project details
My Role | Lead UX Designer
Tools Used | Figma, Miro, Jira, UserZoom, Generative AI
Collaboration | Design, Product Management, Development, UX Researchers, Cross Teams
Medium | Native mobile app
Problem
Users often delay purchases due to factors like pricing, comparisons, or timing. Without an easy way to stay updated, they risk missing deals, which leads to frustration, reduced engagement and potential churn for Best Buy.
How might we help users track products of interest and get notified when prices change, so they can purchase at the right time with confidence, leading to an increase in revenue and engagement?
Requirements
PRODUCT GOAL
Allow users to set and manage deal alerts easily and receive timely notifications.
OBJECTIVES
Easy to use | Ensure the alert creation process is intuitive and simple
Trustworthy | Increase user confidence through timely updates
Customizable | Empower users with control and visibility
Desirable | Encourage repeat engagement
DESIGN GOALS
Clear entry points | Ensure users can easily discover where and how to set an alert
Reliable feedback | Provide clear confirmation so users know their alert has been set
Clear and meaningful notifications | Design notifications that are recognizable and actionable so users can purchase quickly
Centralized management | Include an intuitive dashboard where users can manage or edit all their alerts in one place
Collaboration
Product | Understood product requirements, discussed new or changing requirements, intentionally highlighted key requirements during design reviews, regular review sessions for feedback and direction
Development | Understood timelines and shared goals of high quality, feasible products, worked out technical concerns during design reviews, continuously communicated after handoff to answer questions and ensure visual QA.
Research | Partnered with Research to set up and conduct usability testing to validate designs
Cross Teams | Partnering with teams that own features that overlap with our work in order to gain alignment from all sides
Solution
1 year post launch:
+900k
1.7million
Deal alerts set
Users set up an alert
$82million
38k
App downloads
In revenue
Discovery
KEY TAKEAWAYS
-Competitive analysis revealed that while setting alerts was simple, finding and managing them later wasn’t
-Users felt frustrated and disappointed when they purchase a product only to see it go on sale shortly after
Understood what competitors were doing, and thinking of ways to make it better
COMPETITIVE ANALYSIS
Mapped pain points around deal discovery and post purchase regret
CUSTOMER JOURNEY MAP
Brushing up on what has already been tested and learned
COMBING THROUGH PAST RESEARCH
Highlighted key opportunities to surface deal alerts
USER SCENARIO FLOW
Explorations
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Alert entry point - Opt 1: Toggle inside the Price Block
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Alert entry point - Opt 2: Integrated within Save 4 Later
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Alert entry point - Opt 3: Inside the 'Get it for less' drawer
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Alert management - Exploration 1
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Alert management - Exploration 2
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Alert management - Exploration 3
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Notifications - Exploration 1
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Notifications - Exploration 2
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Notifications - Exploration 3
Research
We tested and validated our designs through UsesZoom. We had support from our Research partners, however I created and ran the unmoderated study.
USERZOOM GUIDE
PROTOTYPES
USERZOOM ANALYSIS
KEY FINDINGS
-12/15 successfully completed the task of creating a deal alert
-10/15 read the blue tooltip and found it useful
-15/15 thought this feature would be useful for them in the future
QUOTES
“It’s lovely and easy to navigate through”
“Something new for me, never seen anything like this when shopping online”-10/15 read the blue tooltip and found it useful
“It can help me save money, especially if I don’t need the item right away”
Handoff
Metrics
Reflection
This project reinforced the value of aligning early with Product and Development to balance user needs with business impact, something I continue to carry into every future project. I also wish we had more dedicated time for exploratory research in order to really understand what users want and need to have a good benchmark when starting to concept.
Overall I am very proud of the work and the impact it has had on Best Buy. See tangible results, both in user satisfaction and business impact, solidified how thoughtful design can shape long term engagement. It is rewarding to see how a well integrated feature can both empower users but also can drive measurable business growth!